"The pain is really gone!"

"That is what will astonish you most the first time you use Sloan's Liniment - the rapidity with which it brings relief.

"You apply Sloan's to the sore spot or the aching muscle. Immediately you feel a comforting glow - a sensation of tingling, penetrating warmth.

"For a minute you wonder if this warmth has made you forget the pain. Then suddenly you realize that the pain itself has gone. Not just for the moment, but gone completely."

Ad for Sloan's Liniment, from 1923.